News
What we're shipping and learning
Pitch on BNR Zakendoen
Carl pitched Forwarding on BNR Nieuwsradio's daily business show Zakendoen: the economics of peer-to-peer returns and the road to scale.
On the Bluebird Day podcast
Podcast conversation with Bluebird Day on circular commerce and how open infrastructure unlocks new return models.
Selected for eBay's 2026 Circular Fashion Fund
It Goes Forward has been picked as a finalist of the 2026 eBay Circular Fashion Fund. Pilot scoping with eBay is now underway.
Trouw on the holiday returns wave
Trouw covered the post-holiday return wave and how Forwarding reroutes items to a new buyer before they reach the warehouse.
It Goes Forward mentioned in Quote
It Goes Forward was featured in Quote magazine.
Selected for the KVK Innovatie Top 100
It Goes Forward has been selected for the KVK Innovatie Top 100, putting us among the most innovative companies in the Netherlands.
It Goes Forward at DHL Now and Next
It Goes Forward presented at the DHL Now and Next event.
On the Groen Goud podcast
Full-length interview on Groen Goud: the founding story, the matching algorithm, and scaling Forwarding across European fashion e-commerce.
IGF featured in Twinkle Magazine
A fresh take on returns. It Goes Forward featured in Twinkle Magazine.
Featured in Trouw
Rethinking returns, one Forward at a time. It Goes Forward featured in Trouw.
Interview in De Ondernemer
De Ondernemer sat down with our co-founders to talk about how Forwarding changes the economics of fashion returns.
Profiled on the Mastercard Strive Community
Our company profile is now live on the Mastercard Strive Community, alongside the other selected SMEs from across Europe.
Featured in Nederlands Dagblad
Dutch national daily Nederlands Dagblad profiled It Goes Forward and the case for rerouting returns instead of warehousing them.
It Goes Forward closes pre-seed funding round
We raised a pre-seed round to scale Forwarding across European fashion. Here's what we'll use it for.
We won the Bold Impact Award 2024
It Goes Forward has been awarded the Bold Impact Award 2024 for sustainability-led innovation in e-commerce.
Google for Startups awards €40K in Cloud credits
Accepted into Google for Startups Sustainable Development with €40,000 in Google Cloud credits to scale Forwarding on green infrastructure.
Partnership with Manufy
It Goes Forward teams up with Manufy to explore sustainable returns for fashion retailers.
Selected for SoTecIn Factory
It Goes Forward is selected to participate in the SoTecIn Factory Programme.