Featured in Trouw
Rethinking returns, one Forward at a time. It Goes Forward featured in Trouw.
By Zeynep Macit
Dutch national newspaper Trouw covered It Goes Forward's mission to make fashion returns more sustainable. The piece focuses on the environmental impact of traditional returns and how Forwarding offers an alternative.
The article looks at what happens to the average fashion return: a round-trip to the warehouse, a batch of quality checks, and for nearly one in five items a write-off. Forwarding skips the warehouse entirely, matching a returned item with a new incoming order for the same product and shipping it directly from the first customer to the second. The piece draws on our live client data at Kuyichi, where 43% of consumers choose Forwarding at checkout and 310 g of CO₂ is saved per Forwarded return.
Trouw returned to the topic in early 2026 with a second piece on the post-holiday return wave. All press coverage is listed on the media page.