It Goes Forward mentioned in Quote
It Goes Forward was featured in Quote magazine.
By Pepijn Stribos
We're proud to share that It Goes Forward was featured in Quote magazine. The piece highlights how peer-to-peer return rerouting is changing the economics of fashion returns.
Quote's Kickstart column profiles Carl van Heijst and the arc from research to live product: the peer-reviewed paper co-authored at VU Amsterdam and Erasmus University Rotterdam, submitted to Omega in 2023 and published in Omega 128 the following year; leaving consulting to build the company that would deploy the algorithm; and Kuyichi as the first live client since February 2025. The article also covers the pre-seed raise we are running now to scale into the rest of the Dutch fashion market and beyond.
For founder bios, approved descriptions, and key facts, see the press kit.