Client Cases

43% of consumers chose Forwarding. In month one.

That is Kuyichi's live result (our first client, live since February 2025). Here is exactly what happened, what the numbers show, and who is onboarding next.

We show real numbers from real clients. Where clients are still onboarding, we say so; we do not list companies as live before they are.

Live since February 2025Flagship case

Kuyichi

Sustainable fashion · Magento · Own return portal

Kuyichi is a Dutch sustainable fashion brand, focused on denim made with organic cotton and lower-impact dyes. High return rates on their jeans were costing them real money on every item that came back. In early 2025 they became our launching client, and the first webshop anywhere to run Forwarding in production.

kuyichi.com

The numbers: month one

43%

of consumers chose Forwarding over conventional return

Live data, Feb–Apr 2025

65%

of buyers purchased the Forward option when offered

Live data, Feb–Apr 2025

4.8/5

average buyer satisfaction rating

Live data, Feb–Apr 2025

310g

CO₂ saved per Forwarded return

ISO-standard calculation, live data

1,000+

Forwards handled since go-live

Cumulative live data, Feb 2025 onwards

Live data from Kuyichi, February 2025 onwards. Updated monthly.

How it happened

Late 2024
Initial contact. Kuyichi was struggling with high return rates on their denim jeans. We reached out and began conversations about a pilot.
January 2025
Integration. Kuyichi runs on Magento. The Magento plugin was installed and configured. Integration took under a week. Our in-house return portal was deployed at kuyichi.itgoesforward.com.
February 2025
Go-live: first Forward completed. Kuyichi's consumers saw the Forward option for the first time. No special launch; Forwarding simply appeared as a return option.
February 2025, month one
Results: 43% sender adoption, 65% buyer adoption, 4.8/5 buyer rating. 0 complaints about product condition. All within the first month of being live.
Ongoing
Running continuously. No manual work from Kuyichi's team. Monthly platform fee plus a per-Forward fee charged only on successful Forwards.

What was hard

Kuyichi's main concern going in was the same as most retailers: quality. Would consumers send items in good condition? Would buyers be happy? The answer turned out to be yes: 98% of items arrive in good condition (positive or neutral buyer rating), 4.8/5 buyer rating. The real friction was packaging guidance: some consumers used suboptimal packaging or folded items carelessly. It did not affect product condition: the item was fine, the buyer was happy, the rating was still 4.8/5. But it's real, and we are continually improving the in-flow guidance to address it. We don't pretend this is fully solved.

“Why was no one else doing this, it's a no-brainer”

Peter Schuitema·Co-owner, Kuyichi

Kuyichi has been live on Forwarding since February 2025. First-month results: 43% sender adoption, 4.8/5 buyer rating, 0 condition complaints.

Stack: Magento 2 · Own return portal (kuyichi.itgoesforward.com) · DHL carrier

View live portal →

Coming next

Four clients onboarding or signed

Currently onboarding

Oilily

Global fashion brand · Shopify · Returnless integration

Oilily is a globally recognised Dutch fashion brand, bringing colour and handmade prints to customers since 1963. They are currently integrating Forwarding via our Shopify plugin with a native Returnless integration. Oilily's focus on sustainability and consumer experience makes Forwarding a natural fit: their customers actively look for more responsible options.

Stack: Shopify · Returnless return portal · DHL carrier

Results will be published here once live.

Currently onboarding

Studio Anneloes

Dutch women's fashion · BigCommerce · Microsoft Dynamics 365 BC

Studio Anneloes is a Dutch women's fashion brand known for quality basics and wearable design. Their stack (BigCommerce combined with Microsoft Dynamics 365 Business Central using the TRIMIT Fashion extension) represents one of the more complex ERP integrations in fashion retail. We are currently completing that integration. When Studio Anneloes goes live, it will demonstrate that Forwarding works not just on lightweight Shopify stacks but inside enterprise-grade ERP environments.

Stack: BigCommerce · Microsoft Dynamics 365 Business Central (TRIMIT Fashion) · DHL carrier

Results will be published here once live.

ANWB

Go-live agreed

ANWB

Major Dutch retail and membership organisation · Go-live agreed

ANWB is one of the Netherlands' largest retail and membership organisations, with a product catalogue spanning travel, outdoor, automotive, and lifestyle. Tech approach is agreed, integration is underway. When ANWB goes live, it will be our first deployment at true scale, a meaningful signal for the broader Dutch retail market.

Stack agreed, integration in progress

Results will be published here once live.

Pitching contest winner

eBay

Global marketplace · pilot scoping in progress

eBay is one of the world's largest online marketplaces and a major player in fashion resale, with hundreds of millions of active buyers globally. In March 2026, Forwarding won eBay's pitching contest. The next step is to scope a pilot with eBay; the exact shape of that pilot is being worked out now. For a global marketplace to select this approach from a competitive contest is a meaningful signal about where the industry is heading. eBay's interest reflects the broader shift in e-commerce toward circular return models, a shift that regulatory pressure (CSRD, GCD) will only accelerate.

Next step: scope a pilot

Results will be published here once a pilot is scoped and complete.

Exploring Forwarding for your enterprise organisation? Enterprise programme →

In conversation

Other conversations underway

Beyond the named clients above, several enterprise conversations are in earlier stages. We name companies publicly only when a pilot is signed, onboarding is underway, or a go-live is agreed.

Client names are disclosed after they reach pilot-signed, onboarding, or live stages.

What we learned from Kuyichi

Kuyichi's live data validates what we expected the model to produce: 43% consumer adoption, 4.8/5 buyer satisfaction, 98% items in good condition. Consumer adoption, buyer satisfaction, quality outcomes: all as expected or better. The bet on peer-to-peer returns is no longer theoretical.
Carl van Heijst·Co-founder, It Goes Forward

What the data confirms

Three things the data confirms

Consumer adoption is real

43% of senders and 65% of buyers chose Forwarding when offered it. These are not projected numbers; they are month-one live data from Kuyichi. The concept works with real consumers in a real return flow.

See the full consumer flow

Quality holds up without a warehouse check

4.8/5 buyer satisfaction. 98% of items arrive in good condition (positive or neutral buyer rating). 0 complaints about receiving a used or incorrect product. The quality concern (the most common objection) did not materialise.

How every quality gate works

Different stacks, same result

Kuyichi runs Magento. Oilily runs Shopify with Returnless. Studio Anneloes runs BigCommerce with Dynamics 365 BC. eBay integrates via API. Forwarding is not a one-platform solution; it integrates into the stack you already have.

All integrations

Your webshop could be next.

A 90-day pilot gives you Kuyichi's numbers for your webshop: your adoption rate, your buyer satisfaction, your per-Forward saving. Monthly contract, no setup fee.

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